On confidentiality.
The case studies are intentionally short on names. What's not shown is held on purpose. What is shown is the principle, told plainly enough to recognize.
The posture.
Confidentiality isn't a legal afterthought. It's how the studio holds the work. We publish what travels — how we approach the problem, the shape of the case, the lessons that generalize. We hold what's specific to one client — names, internal stakeholders, technical details, the actual systems we built. The work is documented for the buyer who needs to recognize the discipline, not for the competitor who would like the recipe.
What is shared, what is held.
Public: how we work, what we believe, the journal, the shape of each case. Private: client names, internal stakeholders, technical specifics, the systems themselves. We write about the work in the open and hold the engagement under seal. The two postures are deliberate.
Private references on inquiry.
A small set of clients have agreed to speak privately to qualified prospects under their own NDA. We facilitate these introductions selectively, after the first call has gone well. References are a closing move, not a marketing one.
NDAs are the floor.
Every engagement begins with mutual NDA. The work is held to the standard the client holds it to, not the other way around. If the client's standard is stricter than the studio's default, the stricter one carries.
Inquiries that pass the first call receive private references and the level of technical detail their decision requires. We prefer to be specific in the room and disciplined on the page.